Built an educational lead generation quiz with React, Tailwind CSS, and PostgreSQL to help property sellers assess their knowledge about private property sales. Automated workflow sends quiz results to users and agents, culminating in a free consulting call offer that converts prospects into qualified leads.
The real estate company needed to generate qualified leads from property owners considering selling privately. Simply promoting real estate services wasn't effective - property owners didn't see the value until they understood the complexity of the process. The sales team needed a way to educate prospects about regulatory requirements, legal obligations, and practical challenges while building trust and demonstrating expertise, all before the first sales conversation.
Created an engaging educational quiz that guides users through real scenarios they'll face when selling privately - from regulatory compliance and legal documentation to marketing and negotiations. The quiz progressively reveals the complexity of private sales while testing users' knowledge. An automated workflow immediately sends a personalized results summary to the user's email and simultaneously forwards their answers to a real estate agent, enabling timely, contextual follow-up. The quiz concludes with an offer for a free consulting call, positioned as valuable professional guidance after revealing potential knowledge gaps.
Increased qualified lead generation compared to traditional contact forms
Achieved higher conversion rate from quiz completion to consulting call requests
Reduced sales team time spent educating prospects - users arrive to calls already aware of complexity
Enabled agents to personalize consulting calls based on specific knowledge gaps revealed in quiz responses