Developed an analytics dashboard for the CEO and sales team to track quiz performance and analyze customer responses. Visualizes answer patterns to identify common knowledge gaps and pain points, enabling data-driven service offerings and targeted problem-solving approaches for potential customers.
After launching the lead generation quiz, the CEO needed visibility into not just how many people took the quiz, but specifically how they answered each question. Understanding which regulations, legal requirements, or process steps confused potential customers would enable data-driven decisions about service offerings and consulting focus areas. Without centralized analytics, valuable insights about customer knowledge gaps and pain points were locked in individual quiz responses, making it impossible to identify patterns or prioritize service development around actual customer needs.
Developed a full-featured analytics dashboard using Nuxt.js and TypeScript that provides both individual and aggregated views of quiz data. The dashboard shows detailed profiles of each quiz taker alongside visualizations of answer distributions across all questions. Interactive charts reveal which questions have the lowest correct answer rates, indicating common knowledge gaps. This insight allows the CEO to see, for example, that 70% of users struggle with disclosure requirements, suggesting a market need for disclosure consulting services. The dashboard also tracks completion rates and drop-off points to continuously optimize the quiz and service offerings.
Enabled CEO to identify that 70% of users struggle with disclosure requirements, leading to new disclosure consulting service launch
Revealed common pain points in legal documentation, informing development of simplified documentation templates
Reduced time to review and respond to new leads by 70% through centralized lead management
Provided data-driven insights for refining consulting call scripts to address specific knowledge gaps
Identified quiz optimization opportunities by analyzing drop-off rates, leading to 15% improvement in completion rates
Enabled targeting of marketing content to address the most common areas of confusion among prospects